Aside from complying with the current rules and regulations, it means to act like leaders and voluntarily engage, with the highest standards of company conduct, as a general support service to the fruit and vegetable sector, both nationally and internationally.This means engaging with projects and establishing connections with organisations who can contribute services, actively and voluntarily to improve the fruit and vegetable sector socially, economically and environmentally, following these lines:
• Participating and encouraging a network of knowledge.
• Serving the community with useful products and information, which allow for money making in the most efficient and sustainable way
• Bringing about equal distribution of wealth generated throughout the value chain, based on information from the different links in the chain
• Respecting the environment, promoting organic production and positive health factors
• Adopting kaizen and ethical philosophies in the organisation
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