centro de información frutihorticola


Idioma / language: ESP ENG

El contenido de esta página requiere una versión más reciente de Adobe Flash Player.

Obtener Adobe Flash Player

Business Intelligence is a decision support tool that permits us to work in real time, have interactive access, analysis and critical manipulation of data concerning the economic sector for producers, companies, organisations or other public entities. These applications present users with a better understanding of matters, allowing them to identify opportunities and business limitations. Users are able to access and open up a vast amount of information, analyse how it is connected and understand the tendencies that are currently affecting their decisions. It also prevents a possible loss of knowledge that comes from a massive accumulation of data that is hard to read, interpret or use.



It is an Information and Communication Technology (TIC) which includes partially distributed data throughout the world in a systematic way and allows us to create global statistics that are specific to the fruit and vegetable sector, along with projected supply and demand for each country, with detail on varieties, volumes, brands and sizes, among others. This system of weekly updating is used to support sales analysis and strategic decisions.

It includes the following economic sectors: apples, pears, table grapes, oranges, mandarins, grapefruits, lemons, berries, avocadoes, peaches and nectarines, apricots, cherries, pomegranate, juice and essential fruit oils, tomatoes, garlic, onions, asparagus, canned olives and olive oils.



The search for the best practices to improve performance of the sector is through information and communication technology (TIC), which facilitates commercial investigations. This tool is positive and proactive from the moment benchmarking is started of fruit and vegetable exports, which is sustained through constant updating of key monthly data concerning international commerce. It allows us to analyse competitiveness in particular, or the sector’s general surroundings, whether it be region or country, taking into account commercial policies by specie or variety, office or market and economic concentration index etc. This command strategy allows us to develop a map of commercial and strategic trends, and facilitates group planning.

Organisational management is a key point in the adaptation of new global environment in a competent and efficient way, helping leaders in their aims to minimise resistance to change within their company or organisations.




Planificación estratégica

Gabinete MAG has a range of tools available linked to individual or collective strategic planning. It also groups together problems with resistance to change or other obstacles that occur in organisational management.

This methodological offer is supported in the PIEPP training programme from the German Technical Cooperation Agency (GTZ), with the participation of Denkmodell and the Sub secretary for Industry, Commerce and PYME, from the Ministry of Economy and Production in Argentina-now Secretarial PyME y and Regional Development.


competitividad estructual

A command table which tells us about the trends in international commerce competition, and in the food and drinks companies in each exporter country, with special analysis on market share in the main importer markets and trends in recent years. These indicators facilitate a systematic focus on the business under analysis, including the country under observation, trends and the positioning of other competitive countries. As a result, it also favours the construction of a strategic vision in the medium term for international commerce – supply and demand  – which is of big use to companies or organisations or entities linked the to the exporter sector, including for the design of active policies.

This Information and Communication Technology (TIC) is a joint development between the Department of Applied Economics at the University of Almeria and Gabinete MAG.






The tendency to separate consumption – as a paradigm of the new industrial revolution – represents a challenge for those who hope to capture the main relationships and intentions of this complex environment. Understanding this idea implies that separation is a tool to better attend to consumers’ tastes, and this has enormous potential for the market. This is the objective of MACA – annual data –, a mathematical model which simplifies complexity through the characterisation of at least four types of markets: sustainable, forced, vulnerable and retracted. Each market has a peculiarity since the key factor may be costs, added value, varieties, logistics or a combination of variables. This building of analysis facilitates the idea of the principal factors of success when considered in a continuous and systematic way. It is linked to the concept of “precision fruit cultivation” within company management, to look at efficient business economics and commercial competence in joint manner. It also favours the construction of central themes for development in the medium and long term which is vital in making strategic and guiding plans.

This model of analysis is developed by Gabinete MAG.